What you get
when you're in
First in on every drop
You shop before it goes public.
Next up: Blackout.
Drop alerts by text
A text the minute early access opens.
The Discord
Talk training, fits and drops with the CI family.
Prestige rewards
Every dollar earns points toward free gear and early access to full releases.
Members-only drops
Join the discord and get access to the community chat, members only drops and perks, etc
A shot at the CI trip
Top rewards members get a chance to join a Controlled Insanity trip.
The gear
people wait on.The gear
people wait on.The gear people
wait on.
Our drops sell out. These are real buyers waiting on the next one.
"These are the best pair of sweats I own, super thick, amazing waistband and the designs are awesome. The $75 price tag is heavy, but I would pay this much if they feel this good every time."
— Griffin B. | ★★★★★ | Verified buyer
"I'm in LOVE w this pump cover!!! i need to get more ASAP. Waiting for the grey to restock :) I seriously want to wear this everyday, great quality and so so comfy!!!"
— Skyler B. | ★★★★★ | Verified buyer
"I love this pump cover. Now I just need the rosemary restock to happen or a new drop like it so I can get more."
— Tony A. | ★★★★★ | Verified buyer
"I love the lightweight tee. Super comfortable and a perfect shirt for the gym. When in stock im going to buy a bunch more!!"
— Mateus R. | ★★★★★ | Verified buyer
"They look and feel amazing they are baggy which for me makes it even better would 100% recommend if they are in stock they are even more beautiful in person"
— Connor H. | ★★★★★ | Verified buyer
"The best pump cover I ever bought!!!! It's badass, heavy, and hella durable"
— Luis R. | ★★★★★ | Verified buyer
A word from the founder
"The gym is
a tool used
to better
your mind.""The gym is a tool
used to better
your mind.""The gym is
a tool used
to better
your mind."
Kevin Diez, Founder · @kevstrength
Straight from
the reviews
"Comfy sweater and fits perfectly baggy. Love having a cute fit working out and this sweater just adds to every look! I love controlled sm!"
— Jennifer G. | ★★★★★ | Verified buyer
"the material is amazing! very high quality. would repurchase again."
— Angela A. | ★★★★★ | Verified buyer
"These are the best pair of sweats I own, super thick, amazing waistband and the designs are awesome. The $75 price tag is heavy, but I would pay this much if they feel this good every time."
— Griffin B. | ★★★★★ | Verified buyer
"Best beaters I've ever purchased!"
— Devon D. | ★★★★★ | Verified buyer
"I dreamed ab this pump cover since 2024 😂😂😂"
— Emil A. | ★★★★★ | Verified buyer
"I've loved their Pump covers ever since my first one… I was always hesitant because of the price, but I can say it's well worth it!"
— Brandon C. | ★★★★★ | Verified buyer
Mental health first.
Kevin started training to get out of a headspace that didn't feel like him. That's why CI exists.
The CI family.
The people in the comments, in the Discord, and at the gym in the same gear.
Straight with you.
The fit runs oversized, and we'll tell you that before you buy.
Unbothered, as usual.
You put the work in and you don't need to announce it.
Questions
You get to shop every new drop before it opens to the public.
[PLACEHOLDER: pending client approval] No. Early access is free — sign up with your email and phone number and you're in.
[PLACEHOLDER: pending client approval] The fit runs oversized. Check the size chart on each product page before you buy.
[PLACEHOLDER: pending client approval] Next up: Blackout. Early access members get a text the minute it opens.
[PLACEHOLDER: pending client approval] See our refund policy for full details.
Shop the next
drop first.
Our drops sell out. Sign up now so you're not the one waiting on a restock.